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August 15, 2006

Web Analytics: Focusing on the Things That Matter

From Jason Burby at ClickZ

As Web analytics tools become more advanced and more companies adopt new data sources, it's easy to get buried in the data and lose focus on what really matters. Over the past six to 12 months, I've noticed many companies are spending the majority of their time creating key performance indicator (KPI) reports, leaving no time to analyze the meaning behind the KPIs. Without thorough KPI analysis, you may be moving in the wrong direction without even realizing it.

Posted by Bruce Zimmer at 11:35 PM |

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