Marketers looking to bring greater efficacy to their e-mail campaigns should take a close look at recent developments in paid search, the darling of online advertising. There, companies are increasingly turning to sophisticated analytics to improve ROI (define). In other words, they're trying to find out what happens after the click.
« Customer-Centric Web Analytics | Main | Site Changes? Tag With Care for Better Measurement »
September 07, 2006
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My Public Places
Web Analytics Reading
- A. Clinton Ivy
- Avinash Kaushik
- Bob Page
- Bruce Zimmer
- Captain Blackbeak
- Chris D'Alessandro
- Dashboard Spy
- Eric Butler
- Eric T. Peterson
- FeedBurner blog
- Fred Kuu
- Guy Creese
- Manoj Jasra
- Matt Belkin
- Matt Jacobs
- Mike Keyes
- Pat McCarthy
- Robbin Steif
- Scott Miller
- Steve Krause
- webanalytics at Yahoo! Groups
- Xavier Casanova
Recent Posts
- Jon Udell, data formats, and Swivel
- Effectively Communicating Numbers: Selecting the Best Means and Manner of Display
- Dashboard Development and Deployment - A Methodology for Success
- Results from CafePress.com Tagging Test -- Clicks & Conversions Increase
- Omniture Adds Optimization Tools for Social Media, Emerging Technologies
- Anti-Spyware Programs Snare Ad Cookies, Google Cookies Evade All
- Pitiful Ecommerce Shopping Cart Abandonment Stats
- Site Changes? Tag With Care for Better Measurement
- E-Mail Marketing: Measuring and Optimization After the Click
- Customer-Centric Web Analytics
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