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September 12, 2006

Pitiful Ecommerce Shopping Cart Abandonment Stats

From MarketingSherpa, free access for 10 days

Absolutely Pitiful Ecommerce Shopping Cart Abandonment Stats -- 4 Ways to Improve Yours

I was completely unprepared to hear the horrible truth. We've interviewed dozens of top ecommerce marketers over the years for Sherpa Case Studies, and when we asked them, 'What's your cart abandonment rate?" nearly all told us "around 20-30%."

When we surveyed 1,100 ecommerce marketers this year, I naively expected the data to match up. It didn't. It really, really didn't match at all...

Posted by Bruce Zimmer at 09:01 PM |

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